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internet search engine phrase analysis
optimisation for web pages and site promotion

ISEPA -
Our service proposal to you

Internet search engine phrase analysis (ISEPA)

Why do we call it that? Because it is to do with the internet, search engines, phrases and analysis.

Not just keywords

The internet is quite a large collection of websites.
Search engines are quite a large collection of web pages.
Search engines sort web pages by relevance.
What sort of relevance? Content.
These days, in fact for quite a while now, sorting pages by keywords alone has been insufficient for search engines to complete the task of ordering pages by relevance.

Anyone paying for just SEO will be fed up with the bang for buck and have given up trying to find a sorcerer who can deliver magic. Actually it isn't magic, but it might as well be if all the hype drowns out the few experienced people who can actually do a good job, right? Right.

We have been into computers for a long time. We were using the internet before TBL dreamed up http. Good job, Tim, a Brit like us. We were in at the beginning with Yahoo, then with Google. We are still in it. We know how Google has evolved and how web content analysis has involved because we use it too.

Will all sites list with ISEPA?

Simply, no. Structure in a site is all important and we find that about 60% of sites will and about 40% of sites won't on structure alone. If the structure is not right you might as well start again, and we say so. Some big companies have this problem as well as small ones.

Of the 60%, some will list quite well and some are prime targets for untapped performance. That's reality. We can improve all of this 60%, but to what extent? Every case is different, but it only takes a small amount of time for us to find out. How? The analysis required is in-depth, meticulous and complex. In other words a time-consuming, boring slog. So like TB-L, we simplified the process with a program, in fact a suite of programs that run like clockwork. From this analysis we are soon armed with the information to construct winning pages for you.

Surprising results

The most interesting (to us) part of analysing a site’s performance is to discover what the site is really saying to Google, et al. It is often an unintended message as far as the site owners and the page writers are concerned. We’ve even fallen into this trap ourselves. It’s why we worked out the analysis in the first place. For ourselves.

We found we were trying to promote certain keywords but had actually succeeded in creating even stronger messages as side-shoots to the main theme. How we laughed! But then we found the side-shoots were productive too.

Put it this way. You are an expert in your chosen field. You write a website all about your chosen field. As an expert in your chosen field you can find your site on the web easily. Good for you. But your customers are not experts in your chosen field, otherwise they wouldn’t be your customers. That’s the Catch-22. You want non-experts to find you on the web. Then you’ve got a business, right?

So how do these non-experts find you? Good question. Google can’t tell you. Not completely. You can’t guess. Only your customers can tell you – the ones who haven’t found you yet – so you don’t know who they are. They are putting in keywords in Google and not finding you because they are not experts and don’t know how to ask the right question.

Hit and Miss

By a hit and miss process they might find you. ‘might find you’ does not sound right for a powerful tool like Google. It’s not Google’s fault, nor Yahoo, nor MSN nor any other search engine. They list you very well to be found by experts. Experts we can tell you (and you know this) are only a few percent of the population of potential customers. Great, they will find you and bring you business.

What about the vast untapped majority? Fortunately, the chances are your site already has the potential to attract these customers. Your un-expert soon-to-be-customers are already trying to find you by using side-shoots of your main message. We can find whole lists of unintentional side-shoot like messages your site will list for and put you in touch with your untapped market.

Too good to be true? The next Big Thing? One thing is for sure, it won’t cost you a fortune to find out. But we can’t tell you unless you CONTACT US.
What we can say is it works for a lot of people a lot of the time. If we can’t help you it won’t cost you a penny. And that’s a lot cheaper than trying PPC split-testing.

ISEPA - You heard it here.

Some people say ‘I only want to be found by near-experts. I’m ok with that.’ Fine, good luck to you.

Some people say ’I want to be found by non-experts. I know it’s a big untapped market. I want a piece of that action.’  Great, contact us.

Contact Us

sales@citi-web.co.uk 

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